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Last Updated: January 10, 2024

This Privacy Policy ("Policy") describes how Collection.Direct service and mobile application collects, stores, shares, and uses information, and your choices about privacy when you use our website, products, and services (collectively, “Services”). Your privacy is important to us, and we ask that you read this Policy carefully to be informed about our practices.

By accessing or using our Services in any way, you agree that your information may be collected, stored, shared, and used as described in this Policy and our Terms of Use.By using our Services, you consent to the collection and use of your Confidential Information as outlined in this Policy.


This Policy applies to all of our Services, regardless of how you use them, and whether or not you register for an Collection.Direct service and mobile application account. This Policy applies to how we collect, store, share, and use information. This Policy does not apply to any entity that we do not own or control, or to any person that we do not employ or manage.


Information You Provide: We may collect the information that you provide (such as name, email address) or otherwise make available to us when you access or use our Services, including when you:

  • fill in any forms on our Services, such as when you register for an Collection.Direct account;
  • access or use our Services, such as when you search for or view artwork or other items, including artists, galleries, institutions or other information, place bids in an auction or otherwise perform transactions, or communicate with other Users (this can include the information you provide on or through our Services, and information about how you access or use our Services, such as which features you use and when you use them);
  • communicate with us.

Information Collected Automatically: We may automatically collect certain information about how you access or use our Services, and by using our Services you consent to the collection of that information. Examples include but are not limited to: internet browser, operating system, device and application identifiers, IP address and geo-location information, access times and dates, referring and exit pages and URLs, clickstream data, search terms, pages viewed, time spent on pages, bounce rate and login frequency, for internal product improvement purposes only.

Information from Cookies, Web Beacons and Similar Technologies: We may collect information through the use of cookies, web beacons and similar technologies. These technologies help us to operate, improve and customize our Services, Content and marketing, for example, by helping us to better understand how Users access and engage with our Services. For more information about cookies, web beacons, similar technologies, and how they are used, please see our Cookie Policy below.


The information we collect helps us to operate, improve, protect, and customize our Services, as well as develop new Services. The information we collect also helps us provide customer support and make our Services more efficient for you and other Users.

For the sake of transparency, it is our responsibility to outline for you the legitimate business purposes for the collection of information and the reasons why we do so, in order for you to make an informed decision regarding the use of our Services.

In addition to the other uses of information described in this Policy, we may use all of the information that we obtain from or about your art collection data for the following purposes and reasons:

  • to provide our Services to you, including new Services we develop later;
  • to provide you with customer support;
  • to facilitate your communications or transactions with us or other Users;
  • to operate, improve, and customize our Services and Content, to develop new Services, and to understand how you use and interact with our Services and Content, and the products, services, and Content of others;
  • to promote and maintain a trusted, safer, and more reliable environment on our Services, for example, to help detect, prevent or otherwise address fraud, security or technical issues, conduct investigations or risk assessments, or verify actions taken by you or associated with your account;
  • to contact you (by email, postal mail, telephone, mobile devices, SMS text message, or as otherwise authorized by you) in order to address issues with your account or use of our Services, provide payments, send you updates about our Services or policies, or for other purposes permitted by law;
  • to perform other functions as described when the information is collected or requested, or for other purposes with your prior consent


Registration, Access and Records: To register for Collection.Direct account, you will need to do so by providing your full name and a valid email address. If you have received our permission to use our Services as a business or non commercial foundation, you may need to complete an additional registration process and provide additional information. If you have Collection.Direct account, you may access, add, remove or update certain information about you in your profile and account settings. It is your responsibility to update all such information as necessary to keep it accurate and current. If you wish to cancel your account, you may do so by using the tools provided in your profile and account settings, subject to any other agreements between you and us and any transactions which have not yet been completed.


Collection.Direct is headquartered in Switzerland. Our Users (including collectors, museums, galleries, foundations and other organizations that use our Services as exhibitors or sellers), service providers, and other third parties you may interact with in connection with our Services, may be located in other countries around the world, including countries that may not offer the same level of protection for Personal Information as that offered in Switzerland and EU. By accessing or using our Services in any country or jurisdiction, you agree that your information may be transferred and processed in and any other country or jurisdiction.


Every Collection.Direct account is protected by personal password and additional multi-factor authentication via iOS Application to help maintain privacy and security on our Services. If you register for an account, we urge you to use a strong password containing unique numbers, letters and special characters, and to protect the confidentiality of your password at all times. If you suspect or become aware of any unauthorized access to or use of your account or password, you agree to immediately notify us and change your password.


Cookies, Web Beacons, and Similar Technologies: We may use cookies, web beacons and similar technologies, such as tracking URLs, to collect information about how you or others access or engage with our Services, Content and emails displayed on or off our Services, and to operate, develop, improve, and customize our Services and Content. Most browsers automatically accept cookies, but your browser may have settings that enable you to decline or delete cookies on your device. Please note that if you decline cookies, you may not be able to sign in, customize, or use some of the interactive features of our Services, as some of our Services require cookies to operate.


If you have questions or comments about our Privacy Policy or our privacy practices, would like to know what Personal Information we hold about you, or would like to update, delete, or request access to such Personal Information, you may contact us by email sent to contact@collection.direct